HubSpot Content Assistant and Rewix OptiMaze: why they are not the same thing

Artificial intelligence has revolutionized the way we produce content. Today, there are numerous tools available that promise to simplify writing, generate articles in just a few clicks, and support marketing teams in their daily work. But it's important to distinguish between assisted writing tools and strategic engines for creating long-term SEO content.

The comparison between HubSpot Content Assistant and Rewix OptiMaze is emblematic of this difference.

• HubSpot offers an assistant designed to facilitate manual writing.
• Rewix provides a complete system to design, generate, and monitor an entire SEO-oriented content strategy, capable of linking content, thematic clusters, and conversion goals.

Two different approaches, for different needs.

A writing assistant vs. editorial direction

HubSpot Content Assistant is a useful tool, designed for those working in operational marketing. It helps write blog posts, emails, web pages, and social copy faster. Its objective is clear: to increase productivity by reducing the time needed to reach a first draft. It integrates OpenAI’s language models (such as GPT-4) directly into HubSpot’s editor and allows content generation through targeted prompts. A convenient solution, especially for small teams or freelancers working with an inbound mindset.

But today, writing speed alone is not enough. It’s no longer effective to publish single articles, one after another, without an overarching logic. Search engines – and people – reward content that responds to concrete search intents, embedded in a coherent and well-connected ecosystem.

And this is where Rewix OptiMaze comes into play.

OptiMaze: strategy, not just content

OptiMaze is not a writing tool, it's a strategic engine. Its role is not just to generate texts, but to build from scratch a structured SEO strategy, based on real data, keyword research, intent analysis, and the automatic creation of intelligent editorial plans.

Thanks to direct integration with Rewix CMS and a series of APIs connected to tools like Google Ads, Analytics, and SEMrush, OptiMaze can:

• analyze search volumes and trending topics,
• automatically generate an editorial plan with semantic logic and conversion funnels,
• create interlinked content (clusters and pillar articles),
• automate internal linking and contextual CTAs,
• adapt the text to the brand's tone of voice,
• optimize structure to avoid AI detection penalties,
• track organic performance and update the strategy based on results.

And it’s not just about using GPT-4o (the currently integrated model): OptiMaze is built to be future-ready, meaning it’s compatible with the most advanced language models as they emerge. Writing is only the final phase of a broader process that always starts with the question: what are people really searching for?

A broader vision on content

The biggest difference between the two tools, ultimately, is vision. HubSpot helps you create a single article. OptiMaze helps you understand which articles to write, in what order, how they relate to each other, and with what conversion objective.

In an increasingly competitive digital ecosystem, where publishing content without a clear direction no longer yields results, OptiMaze offers a structural advantage. It is designed for B2B companies, marketplaces, eCommerce platforms, and SEO agencies managing large volumes of content and needing to scale without sacrificing consistency and quality.

Which tool should you choose?

If your goal is simply to write faster, HubSpot Content Assistant is an excellent solution: intuitive, accessible, and useful for daily tasks.
If, on the other hand, you’re looking to build a scalable, measurable, and truly effective SEO strategy, OptiMaze is the right tool.

It’s the difference between accelerating the work and transforming the way you work.