Text-to-Order (T2O): AI automation for advanced order management

In the context of modern B2B e-commerce, order management often presents a complex challenge due to the unstructured nature of customer requests, coming from multiple channels and in non-standardized formats. The T2O (Text-to-Order) function, natively integrated into the Rewix eCommerce platform, aims to solve these issues through the use of advanced artificial intelligence (AI) technologies and large language models (LLMs). This document outlines the detailed operation of the solution, competitive advantages, and expected benefits of adopting this innovation.

Overview of the T2O Function

T2O (Text-to-Order) is an advanced automation feature that allows the conversion of unstructured messages containing order requests, received from various channels (email, WhatsApp, fax, PDF documents, images, and even voice messages), into structured orders within the Rewix management system.
Thanks to the combined use of technologies such as RAG (Retrieval-Augmented Generation), optical character recognition (OCR), and speech-to-text, T2O is capable of processing complex inputs, identifying key data related to the customer and requested products, and automatically creating a valid and error-free order.

How T2O Works: The 5-Step Process

1. Multi-channel acquisition:

T2O receives inputs from multiple sources and formats, including:

• Email: Text in the message body or in PDF attachments.
• WhatsApp messages: Text and images.
• Fax or paper documents: Digitized via scanner and recognized through OCR.
• Voice messages: Converted into text using speech-to-text technologies.

2. Pre-processing and content analysis:

Once the input is acquired, the system analyzes the content using Natural Language Processing (NLP) techniques to understand the context and identify key information such as:

• Customer data (name, customer code, address, etc.)
• Requested products and quantities.
• Specific order conditions (e.g. personalized prices or promotions).

3. Customer identification and data verification:

Through integration with the Rewix customer database, T2O accurately identifies the customer, verifying any missing or ambiguous details and applying the associated specific price lists.

4. SKU association and validation:

The system matches product descriptions with the corresponding SKUs in the product database, even in the presence of abbreviations or non-standardized descriptions. In case of ambiguity, the AI suggests possible matches, reducing the need for human intervention.

5. Automatic order generation:

Once the analysis and verification are complete, the system automatically generates a structured order, ready for processing in the Rewix management system. If necessary, the order can be manually reviewed before final confirmation.

3. Key Technologies Behind T2O

• Large Language Models (LLM): Used to interpret and understand complex requests, even when formulated in non-standard natural language.
• RAG (Retrieval-Augmented Generation): Allows the system to retrieve contextual information in real time from product databases and price lists.
• Advanced OCR: To extract textual data from images, PDFs, and scanned documents.
• Speech-to-text: To convert voice messages into structured and interpretable text.
• Rewix API Integration: Ensures a continuous and seamless flow between the T2O function and the order management, CRM, and inventory modules.

Advantages of Adopting T2O

1. Improved Operational Efficiency

T2O drastically reduces manual order entry times, allowing operators to focus on higher value-added tasks. Orders are generated in seconds, regardless of the format of the received message.

2. Elimination of Manual Errors

Thanks to automation and cross-checks with the product database and price lists, T2O minimizes errors related to the manual interpretation of requests, improving order accuracy.

3. Seamless Multi-channel Support

Regardless of the channel used by the customer (email, WhatsApp, fax, etc.), T2O offers smooth and centralized request management, adapting to the customer's communication preferences.

4. Scalability and Adaptability

The function is designed to support increasing order volumes without compromising performance. As the business grows, T2O easily adapts, making it ideal for rapidly expanding companies.

5. Continuous Learning (Self-learning)

Thanks to artificial intelligence, T2O continuously improves its ability to understand complex or ambiguous descriptions, progressively reducing the need for human intervention.

Expected Benefits from T2O Implementation

• Increased productivity: Operators can manage a higher number of orders with the same level of resources.
• Improved customer experience: Faster response times and reduced errors contribute to higher customer satisfaction.
• Reduced operational costs: Automation decreases costs associated with manual order entry and error handling.
• Greater competitiveness: Adopting innovative solutions like T2O allows companies to stand out in a highly competitive market.

For Effective Order Management

The Rewix T2O function represents a cutting-edge solution for order management in complex B2B environments. Through intelligent automation, companies can drastically improve operational efficiency, reduce costs, and ensure a high-level customer experience. Thanks to integration with AI technologies and advanced language models, T2O is set to become an essential tool for companies focused on innovation.

To find out how T2O can transform your order management process, contact the Rewix team or join the next webinar dedicated to the function.