09 July 2025

Why eCommerce Replatforming Matters More Than Ever

Choosing the right platform is no longer just a technical decision — it’s a strategic one. In a scenario where B2B eCommerce is evolving rapidly due to the integration of AI, automation, and data-driven processes, companies must ask themselves a critical question: is our current platform truly ready for the future?

What is eCommerce Replatforming?

eCommerce replatforming means migrating from one digital commerce platform to another. This is often necessary when the current system is no longer able to support business growth, technological needs, or market changes.

Replatforming does not simply mean "moving the catalog"; it’s an opportunity to rethink architecture, integrations, and above all, the customer and user experience.

Why Replatforming Is Strategic Today

The B2B world has changed. Buyers expect intuitive, fast, personalized experiences — just like in B2C. Traditional platforms, often built years ago, may not be ready to meet these expectations.

Some of the most common reasons for replatforming include:

• Poor integration with ERP, CRM, or marketing automation tools
• Lack of flexibility or scalability
• Outdated user interfaces and user experience
• Limited AI and data analysis capabilities

AI Is the Game Changer

Artificial Intelligence is not a trend — it’s the new standard. Platforms that don’t offer native or easily integrable AI functionalities risk becoming obsolete.

As we explored in our article AI for eCommerce: predictive analytics, the ability to predict customer behavior and automate operational flows is now essential. And in Harnessing AI for B2B eCommerce Success, we explained how AI becomes a multiplier of efficiency across the entire sales funnel.

Replatforming is also necessary if your current system cannot support the use of AI Agents — autonomous agents that manage everything from lead generation to customer support. Find out more in AI Agents: The Next Frontier in B2B eCommerce Transformation.

When to Start Thinking About Replatforming

There is no perfect moment, but there are clear signs that shouldn’t be ignored:

• Your platform is slow or has frequent issues
• It’s not easy to create new workflows or customize user journeys
• You can’t easily integrate AI tools or marketing automation systems
• Your team wastes time with repetitive tasks that could be automated

In these cases, replatforming is not a cost — it’s an investment in growth.

Key Aspects of a Successful Replatforming Project

• Define strategic goals: Is it scalability, automation, internationalization?
• Involve all departments: Not just IT — sales, marketing, operations.
• Plan integrations: ERP, CRM, PIM, DAM must be considered from the start.
• Choose a future-proof platform: Cloud-native, API-first, and AI-ready.

Rewix: A Scalable, AI-Ready Ecosystem

Rewix is more than a platform — it’s a digital sales ecosystem designed to grow with your business. It includes AI-native features, like automatic enrichment of product pages, digital sales assistants, and real-time analytics capabilities.

As we discussed in ChatGPT and eCommerce: What Changes for Online Sellers?, integrating generative AI into the customer journey isn’t just possible — it’s necessary.

Conclusion

Replatforming is not a failure. On the contrary, it’s a sign of maturity and strategic vision. If your current eCommerce platform is holding you back — especially when it comes to AI and integration — it’s time to look ahead.

And remember: the best time to rethink your platform was yesterday. The second-best time is now.