Index

02 May 2018

Unlock the Power of Product Discovery on Your E-commerce Site

Unlock the Power of Product Discovery on Your E-commerce Site

The success of online sales depends on many factors, one of which is certainly how well the ecommerce site's product search works. The fact that a potential customer can quickly find the product he or she is looking for can be decisive in finalizing the sale .

According to Forrester's statistics, about 60% online purchases come from the customer's search activities on the sites he visits, and half of online shoppers use the site's search box while shopping.
Empowered by the experience they had on Google.com, potential customers expect to be able to search quickly and effectively on ecommerce sites as well.

Searching for products on an ecommerce site must therefore be simple, intuitive, and perform well. Otherwise, the potential customer may move to another competitor site in search of the desired product.

The search function allows customers to shop easily over predefined browsing filters: often categories may not reflect a visitor's classification of a product. Second, it allows the customer to identify, qualify, and compare a product with other products based on specifications. Finally, it allows the customer to enter search keywords in a simple search text box by letting the search engine find products for them.

An agile ecommerce search engine with advanced functionality is essential to assume increased online sales and improved conversion rates.
According to statistics and market data through improved search capabilities, online stores are able to increase sales from search by up to 33 percent (depending on the product range) and increase conversion rates by up to 25 percent.

Rewix's search functions

Rewix integrates Apache Lucene, an extremely agile, powerful and effective search engine.


Lucene logo

Its main features are full-text search capability, facet search, and distributed search.
These features are critical because search is not just about returning products in the data set that match the words entered in the query by the user. Evolved search functions also allow in the processing of the original text through appropriate indexes and relevance ranking.

Through integration with Lucene, Rewix fulfills the main requirement of an ecommerce search platform: having a search text box on each page of the site that allows the visitor to enter the search query and inform the system exactly what they are looking for.
The system is able to perform processing and analysis of the language used and retrieve THE most relevant products with high-quality results. Search results are focused on displaying product information to the exclusion of other general website content.

In addition, the system is able to recommend products based on what the user is looking for and also display other users' feedback for that product. Other common features that a user commonly searches for are sorted by price, popularity and relevance, automatic suggestions, synonymous results, spelling correction, and so on.

Rewix's ecommerce search function is based on algorithms that allow customers to easily find the products they want, while also optimizing result pages through automatic sorting and classification.

A visitor who is browsing a site built with Rewix with search using Lucene has at his or her disposal:

  • auto-completion when entering search terms and automatic suggestion
  • results sorted by ranking, Most relevant ones appear first
  • typing check and correction
  • management of "no results found" eventuality
  • chance of grouping and aggregating fields
  • possibility of grouping and aggregating the results
  • search by synonyms and singular/plural management
  • multi-language support

Rewix provides the best experience for your ecommerce site's potential customers to increase your ecommerce sales and success.